ELIANA BEAN

PORTFOLIO

Creative Director

I’m Eliana, a creative leader with 10+ years of experience building brands through a social-first approach, from art direction to creating organic social, planning and activating paid social, developing integrated campaigns, launching websites, directing video and photography, bringing to life activations, and everything in between.

For more than a decade, I’ve partnered with brands to create content and campaigns that connect with people, build communities and drive action. I like to push beyond the expected, test creative boundaries, and find unexpected ways to make brands stand out.

ELIANA BEAN

Creative Director

Select Works

A yellow cocktail with foam on top, garnished with a green leaf, served in a glass with the words 'NoFo' on it, placed on a wooden coaster on a marble countertop.
A person kayaking on a river surrounded by lush green trees.
A can of sparkling water with bubbles appears to be overflowing into a glass that is filled with ice, with the ice and bubbles spilling over the edges. The background is a solid blue.
A plate of creamy Alfredo pasta with a fork lifting a serving, garnished with herbs, against a dark background. 
158 product & lifestyle 
brand shoots
17K+ images delivered for social, email & Web
COPY AND CONTENT CREATED FOR 20+ SOCIAL HANDLES across instagram, tiktok, meta, youtube, X, & LINKEDIN
A woman wearing climbing gear and a helmet is climbing a steep rock face with a harness and rope, surrounded by autumn trees with yellow and orange leaves.

Born in San Francisco, raised in Georgia. I’m an athlete, a creative, a baker, and someone who’s always up for an adventure.

When I’m not directing marketing, you’ll probably find me making cookies, skiing, traveling, painting, running, getting outside, staying active, or spending time with my family.

What started as a love for photo and video evolved into a passion for using creativity and strategy to tell stories, build brands and create work that makes people stop, feel and take action.

This portfolio highlights a selection of my favorite work. Creative to creative, you know how hard it is to encapsulate 10+ years of creative experience into one portfolio. There’s always more to the story. Additional work and references are available upon request.

Latest Project

Over the past 4.5 years, I’ve helped build and scale the NoFo Brew Co brand, developing the marketing strategy, leading all social media, and creating a consistent visual identity that supported growth from one location to three and from $1.7M to $3.5M in revenue across a growing domestic and international presence.

A woman with curly hair and sunglasses enjoying a drink from a can while sitting in a boat on a lake.
Close-up of a basket of fried cheese curds with a side of marinara sauce for dipping.
Group of four people carrying kayaks and gear, walking on a dirt path in a wooded area with parked cars in the background.
Four people sitting on a brown leather couch, raising glasses of beer and smiling. All are wearing helmets and outdoor gear, with mountain biking helmets on two of them. The background features a wall with pictures, a sign reading 'EXPLORE,' and fish
Multiple people holding cans of beer and popping the tops off in an outdoor setting with trees and water in the background.
A slice of cheese pizza being lifted with melted cheese stretching, on a plate, beside a pint of beer garnished with a lemon wedge on a wooden table in a restaurant.
Person with long dark hair wearing a red and white star-patterned hat, holding up a can of beer while sitting on an inflatable boat on a lake with houses and trees in the background.
A person wearing safety glasses and a blue shirt is scooping a brown, granular substance from a large metal container with a wooden tool in an industrial or workshop setting.
A hand with gold jewelry reaching for a pink drink in a glass labeled 'NoFo', surrounded by fresh strawberries, pineapple chunks, and a pineapple in the background.
A woman smiling outdoors is adjusting a green and white checkered bucketembroidered on it in green. She has long blonde hair, a visible tattoo on her arm, and is wearing a black top with pearl and beaded accessories. The background shows a partly clo
Person surfing on a wave on a body of water with trees and a cloudy sky in the background.
Two glasses of beer along with a charcuterie board with various meats, cheeses, and tomatoes, on a wooden table in a cozy, decorated bar or café setting.

Product Video Storytelling

Commercial Videos

Website Hero Loops

Social Video Case Study

This August, I led an organic social-first campaign to raise awareness of NoFo’s speakeasy as it opened to the public on Friday nights. Combining in-house creative, creator partnerships, and UGC, the campaign generated 185K+ video views in three weeks and drove a 125% lift in net sales on opening night, with consistent month-over-month growth.

@nofobrewco Plans for Friday night? We got you 🤝 #NoFoBrewCo #NoFoGainesville #NorthGeorgia #Speakeasy #GainesvilleGA ♬ original sound - nofobrewco
@bennieloveskittens @nofobrewco ♬ Dancing in the Moonlight - King Harvest
@northmetroeateries Friday nights just got a big upgrade in Gainesville because @nofobrewco ♬ original sound - NorthMetroEateries

Creator Partnerships

I love partnering with local and regional creators to develop authentic, social-first content that puts brands in front of new audiences, builds community and drives awareness and traffic to their locations.

Art Direction for Product Design

  • Close-up of a row of dark beer bottles with white bottle caps, placed on a wooden surface with a metallic background.

    3rd Anniversary Bottle Release

  • Three cans of craft beer displayed on a wooden surface, each with colorful labels featuring distinct outdoor scenic illustrations and text.

    New Crowler Labels

  • Person holding a bottle of whiskey outdoors with a blurred green forest background.

    Whiskey Labels

  • A couple embracing in front of a sold sign outside a house while a woman claps and smiles nearby.

    For Sale Yard Sign

  • Box of Craft Beer variety pack with four canned beverages, surrounded by wrapped presents and Christmas decorations.

    Variety Pack Design

  • Cans of beer with patriotic red, white, and blue labels in a cardboard tray on a white surface.

    Special Edition RW&B Cans

  • A hand pouring a can of beer into a tall glass filled with beer against a pink background.

    Goseanna Can Design

  • Two cans of Schwarzbier German-style black lager with a blue and yellow label featuring the brand name, a moon image, and detailed description.

    Lowlands Lager Can Design

New Website Launches

New Website for a Craft Beverage Brand

A sophisticated evolution of the brand’s digital presence, designed to drive taproom visits, deepen brand engagement, and turn digital interest into real-world action.

Visit site

New Website for Real Estate Brand

A conversion-focused digital experience designed to showcase buying, selling, and guaranteed offers while turning website traffic into qualified leads.

Visit site

Script Writing and Video Production

Confident in short-form scriptwriting and video production, I develop concepts, write scripts, and direct talent in partnership with trusted video production teams who bring each concept to life through cinematography.

Brands I’ve Worked With

2022-Present

NoFo Brew Co

2025-Present

LP Enterprises

2020-2022

Tucker Brewing Company

2019-2020

Kroger, 7-Eleven and Explore Asheville with 360i

2017-2019

Mark Spain Real Estate