Hi! I’m Eliana.

Thanks for stopping by and getting to know a little more about me.

I’m a creative and growth leader with 10+ years of experience building brands through social-first content, creative direction, paid media, integrated campaigns, websites, video, photography, experiential activations, and everything in between.

What started as a love for photo and video grew into a passion for using creativity and strategy to tell stories, build brands, and create work that makes people stop, feel, and take action. I love finding the story within a brand, bringing ideas to life, and then thinking strategically about how to get those ideas in front of the right people.

My experience spans both creative and performance marketing. I’ve led paid social campaigns for brands including 7-Eleven, Kroger, and Explore Asheville, managed paid search and organic search strategies, and worked hands-on with tracking and measurement, including ensuring Google tags, pixels, and other campaign tracking were properly implemented. I’m equally interested in what makes someone click as I am in what makes them stop scrolling in the first place. More recently, my work has expanded into SEO and AEO, thinking about how brands can be discovered not only through traditional search, but through the evolving ways people find information online.

I’ve had the opportunity to work on both the agency and client side, report directly to CEOs and business owners, and lead and mentor teams for the past six years. That experience as a people leader has shaped how I lead creatively, build strong teams, collaborate, and turn strategy into action.

Born in San Francisco and raised in Georgia, I’m an athlete, a creative, a baker, and someone who is always up for an adventure.

When I’m not directing marketing, you’ll probably find me baking cookies, skiing, traveling, kayaking, painting, getting outside, staying active, taking home the ‘W’ in my fantasy football league or spending time with my family.

A few of my favorite places I’ve explored:

Venice, Italy
Nowhere quite like it, and home to some of the best tiramisu I’ve ever had.

Queenstown, New Zealand
The adventure capital of the world, where I had the opportunity to go bungee jumping for the first time.

Lady Elliot Island, Australia
Perfect place for epic adventures scuba diving in the Great Barrier Reef.

Thanks for stopping by. I hope to have the opportunity to learn more about you too!